Entertainment investors grapple with changing consumer preferences

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Revellers at a Dar es Salaam nightclub. Photo | File 

Dar es Salaam. With technological advancements and shifting consumer behaviours, entertainment investors are being urged to adopt strategic approaches, avoid building permanent structures, and move away from outdated business models.

According to experts, the rise of the digital lifestyle has led to a shift in entertainment preferences, with consumers increasingly favouring outdoor experiences over traditional nightclubs.