Tigo Tanzania rebrands to Yas in shift towards pan-African ambitions
The minister for Information, Communication and Information Technology, Mr Jerry Silaa, (centre) speaks during a ceremony to rebrand Tigo Tanzania to Yas in Dar es Salaam yesterday. PHOTO | COURTESY
This name change is not exclusive to Tanzania but is part of Axian Telecom Group’s larger strategy to unify the branding of its subsidiaries across Africa, creating a stronger and more recognizable brand across the continent.
