Bongo Zozo: A global Swahili billboard

What you need to know:

According to media reports, Dr Hamisi Kigwangala, then tourism minister appointed Nick Reynolds tourism ambassador for Tanzania in the UK in 2020. The social media influencer promised to do everything in his power to promote the country’s tourist attractions

What inspires me about Swahili is first of all the fact that I married a Tanzanian woman, Mama Jessica, and I have two grown up kids now. I’ve lived in Tanzania for 18 years. I learnt Swahili because I needed to communicate. I was amazed that people who speak English don’t ever learn any other language; they have a kind of arrogance that English is a superior language, a language of business, and everybody else should speak my language. I wanted to go around that avenue of learning, I like learning things. You look back at school and discover that you have forgotten most of the things. But you cannot forget a language easily. It’s a useful tool that remains with you. So I decided to go and learn this language. While I was in university it was a bit of competition between we, the wazungu, to see who can learn Swahili the best.

Bongo Zozo: A global Swahili billboard

What you need to know:

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What you need to know:

OPINION: The rise of bongo zozo, presenter Kikeke and Swahili brand

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