Tigo adopts ‘Live It, Love It’ as new brand identity
Tigo Tanzania general manager, Diego Gutierrez speaks in Dar es Salaam yesterday where he announced the firm’s new Smartphone offer in which a Techno Y3+ - complete with its Kiswahili Menu will be going for Sh99,000. With him is the firm’s Tigo Brand Manager, William Mpinga (Right) and marketing manager Olivier Prentout. PHOTO| THE CITIZEN CORRESPONDENT
What you need to know:
Under the new identity, Tigo has shifted from its ‘Smile, you are with Tigo’ slogan and will now be associated with a motto of “Live it, Love it”.
Dar es Salaam. Tigo announced its new brand identity yesterday as Tanzania’s fastest growing it seeks to cope with changing customer aspirations.
Under the new identity, Tigo has shifted from its ‘Smile, you are with Tigo’ slogan and will now be associated with a motto of “Live it, Love it”.
“The new slogan is the culmination of an extensive project to reimage Tigo’s position in minds of a fast changing customer base,” general manager, Diego Gutierrez.
Going by Tanzania Communications Regulatory Authority (TCRA) figures, Tigo is the fastest growing mobile phone firm in the country in terms of subscription. It registered 772,684 new subscriber identification module (Sim) cards out of all the 1,071,468 new sim cards registered between April and June 2015. Its sim cards rose to 10,037,199 in June from 9,264,515 in March.
The mobile phone firm registered 772,684 new subscriber identification module (Sim) cards out of all the 1,071,468 new sim cards registered between April and June 2015, the Tanzania Communications Regulatory Authority (TCRA) says in its latest figures.
