Can ‘Singeli’ be Tanzania's ticket to the Grammys?

Yet, one unique African genre, Singeli, remains confined to Tanzania, missing out on the global recognition it deserves.

Artists like DJ Sisso and Maiko have been pushing Singeli music onto major international stages, including in Berlin, Germany.

Industry experts argue that Singeli, with the right strategy and support, could achieve international acclaim, including Grammy nominations, similar to other African sounds.

Kenyan musician Bien Aime Alusa of Sauti Sol is among those who believe in Singeli’s potential.

“If Tanzanians dedicated themselves to Singeli like South Africans did to Amapiano, Tanzania’s music industry would be far ahead. Singeli is a very unique sound. It has Grammy potential, but it needs proper music mastering and the integration of elements to appeal to international audiences,” he says.

Bien’s sentiment echoes the buzz Singeli has garnered beyond Tanzania’s borders.

Even renowned producer Swizz Beatz once shared a Singeli track ‘wanga’ by Lava Lava and Meja Kunta on social media, highlighting the genre’s distinctive vibe.

Despite its authenticity, Singeli has yet to break through globally.

According to artist manager and Singeli enthusiast, Masudi Kandoro alias Meneja Kandoro, elevating Singeli requires a united effort from stakeholders, including government bodies.

“We plan to involve cultural ministries from Tanzania Mainland and Zanzibar to make Singeli a national cultural product. This is a necessary first step for global recognition,” Mr Kandoro explains.

Mr Kandoro further emphasizes that artists must also prepare for the international stage.

“Talent is not an issue. Singeli artists need to adopt international packaging to access global markets. This includes refining their craft and being ready to take their music beyond Tanzania,” he adds.

Language is another hurdle. Kandoro notes that while music is universal, English is crucial for international interviews and media tours.

“Knowing English can open doors for artists to engage with global audiences and media effectively,” he advises.

For Singeli to thrive, it needs backing from both the government and private sectors.

Singeli DJ Khadija Khalfani calls on Tanzania to recognize the genre’s economic and cultural value.

“The government and private sponsors must see Singeli as a cultural export. Grants for artists, sponsorships for international tours, and campaigns on global platforms are essential,” she says.

Strategic collaborations with global artists can also elevate Singeli.

Working with internationally renowned producers or musicians could introduce the genre to broader audiences while maintaining its authenticity.

On the same line, media personality Haji Balu shares that the genre needs more polish and good mixing as the bongo Flava.

“Singeli is often created by independent, underground artists, many of whom lack access to high-quality recording studios or the necessary funding to produce professional music. Without sufficient financial backing, artists struggle to compete with more polished, mainstream genres,” he says.

In today’s digital era, platforms like Spotify, Apple Music, and YouTube are vital for global reach.

Singeli artists need to optimize their presence on these platforms, using analytics and social media to build an international fan base.

Achieving Grammy recognition will require intentional efforts by industry players.

This includes submitting Singeli works for Grammy consideration, networking with members of the Recording Academy, and educating the global music community about the genre.

Singeli is more than just a music genre; it’s a cultural identity with the power to transform Tanzania’s global standing.

By investing in talent, fostering collaborations, and leveraging digital tools, Tanzania can position Singeli on the world stage.

The time for Singeli to shine globally is now.

With 2025 on the horizon, the industry must unite to ensure this electrifying genre finally receives the recognition it deserves.

Tanzania’s Singeli could be the next big sound to take the world by storm—and it’s up to us to make it happen.