Diamond Platnumz expands Business Empire with Wasafi Soap
Diamond Platnumz speaks during the product launch on Thursday, 20 March 2025.
What you need to know:
- Diamond Platnumz, said that his vision is to diversify beyond music and entertainment into everyday consumer products.
Dar es Salaam. Tanzanian music icon and entrepreneur Diamond Platnumz has officially entered the consumer goods industry with the launch of his new product, Wasafi Soap.
Diamond Platnumz, whose real name is Naseeb Abdul Juma, said at the product launch on Thursday, 20 March 2025, that his vision is to diversify beyond music and entertainment into everyday consumer products.
"Wasafi has always been more than music; it’s a brand that represents quality, growth, and empowerment. With Wasafi Soap, we aim to bring a product that resonates with our people and enhances their daily lives," he said during the launch.
The soap, branded under the Wasafi label, is set to hit retail shelves across Tanzania and beyond, leveraging Diamond Platnumz’s strong market presence and loyal fan base.
Industry experts see this move as a significant step in the artiste’s journey toward building a multifaceted business empire.
Having already made successful ventures in fashion, media, and real estate, this latest expansion further cements his reputation as a savvy entrepreneur.
