Jux reveals what inspired his switch to Amapiano

Dar es Salaam – Juma Mussa Mkambala, aka Jux, has long been recognized for his smooth RnB melodies and heartfelt lyrics. 

However, when he ventured into the electrifying world of Amapiano, fans couldn’t help but wonder—was this a bold reinvention or just another experiment?

For years, Jux serenaded audiences with love ballads, but his recent hits like Nice Kiss, Shugga Daddy, Pipi, Enjoy, and Ololufe Mi have introduced a new side of him—one that embraces energetic beats, dance-floor vibes, and a fresh musical identity.

This transition has not only elevated his artistry but also attracted a younger, more diverse fan base across Africa.

During a recent trip to Nigeria, where he wrapped up his wedding celebrations, Jux was invited as a panellist at Showbiz 101, a workshop organized by Bridge Africa. As the only East African artist on the panel, he shared insights into his decision to explore Amapiano.

“I’m not the type of person who can dance. So, I was like, okay, you’re doing Amapiano, so what are you going to do? But I thought, if I want to create a different sound and attract a new fan base, I need to go all in,” he shared.

But simply singing Amapiano tracks wasn’t enough. Jux knew he had to master the dance moves that define the genre.

“I can’t be singing Amapiano and just let the dancers do their thing, so I learned some moves. They were difficult for me, but you know, every new thing is difficult at the beginning,” he revealed.

To ensure a smooth transition, Jux collaborated with Marioo, one of Tanzania’s top Amapiano artists, to make his entry into the genre feel authentic.

“If I want to do something different, not just from Nigeria or other countries, outside of RnB or Afrobeats, I have to take it from the people who know better,” he said.

For Jux, reinvention is essential to longevity in the music industry. “You can’t put yourself in a box,” he explained. “If you want to be successful, you have to try different things.”

Beyond his musical transformation, Jux has also made a mark in the fashion industry with his brand, African Boy.

The idea came after fans repeatedly asked about his stylish outfits.

“I realized that if I have influence, why not use it to build something of my own? Every artist should have something beyond music—a business, a brand—because we have people who follow us, who listen to us,” he shared.

Jux’s journey into Amapiano isn’t just about a change in sound—it’s a testament to the power of reinvention. With every new beat, dance move, and business venture, he’s proving that success in the entertainment industry isn’t just about talent—it’s about adaptability and vision.