Mangoma: Tanzanian manager taking leading role in preparing Rick Ross's African album

Dar es Salaam. Do you recall the 'We Are the World' project announced by a hip-hop music legend from the United States, Rick Ross, in collaboration with African artistes?

Now meet Noel Mangoma, alias Mangoma, a Tanzanian manager and music executive, who is actively involved in preparing the album's release.

This highly anticipated project, first revealed by Rick Ross on his Instagram in February, this year, aims to fuse African musical elements with Ross's distinctive style.

In an exclusive interview with The Citizen, Mangoma shared insights into his role, highlighting his efforts in artistic recruitment and album promotion across East Africa

“My involvement includes identifying and recruiting artistes for the project. So, I have already sent them the list so they can look at who fits based on the songs they have composed,” he shared.

Mangoma added that apart from his contribution to the project, he will also be part of promotion in East Africa when the album is released.

“We’ve shot some interviews with the artistes talking about the project but also I am creating an environment in which when the album is out, people will already have an idea of what to expect,” explained Mr Mangoma.

However, reflecting on the collaboration, Mangoma praised Rick Ross's team for their openness to new ideas and willingness to learn.

"Their focused approach has been exemplary. Meeting their standards has been challenging, but my team and I strive to deliver," Mangoma stressed.

Beyond his work with Rick Ross, Mangoma is the CEO and founder of Deal Done Management that is with best known Tanzanian artiste Hamisa Mobeto

Under his guidance, the ‘ex wangu remix’ hit maker transitioned from a fashion model to a multifaceted entertainer and entrepreneur

According to Mangoma, throughout the years of collaboration, he has secured over 30 strategic partnerships with Hamisa, significantly boosting her brand and reach.

“Hamisa became one of the owners of luxury beverages like Belaire champagne and Bumbu rum that elevated her profile in the premium brand market and as well her influence in the beauty and skincare industry,” he explained.

Mangoma's success includes overseeing Hamisa's debut EP 'You Are Truly' in 2022 and collaborating with Kenyan artiste Otile Brown on ‘Wewe’ and Nigerian artiste Korede Bello on ‘Want’.

This project showcased Hamisa's versatility and marked her official entry into the music industry.

Mangoma's exceptional skills in artistic management and business consulting have been instrumental in Hamisa Mobeto's transformative journey.

As Mangoma continues to lead Deal Done Management, his visionary approach promises a bright future for artistes seeking to thrive in the global entertainment landscape.