Calla PR launches platform to connect African businesses
Dar es Salaam. Calla PR, a prominent African strategic communications agency, has launched Calla Precision, a new digital marketplace aimed at connecting businesses with markets across Africa. This platform provides access to essential communications and business support services designed to help businesses of all sizes from large corporations to MSMEs achieve growth and increase visibility. Calla Precision supports various industries, including banking, e-commerce, fintech, healthcare, education, technology, agribusiness, and tourism.
Calla Precision offers a comprehensive array of services, including PR, digital marketing, creative design, event management, brand strategy, data and analytics, business-to-business matching, and more.
"With Calla Precision, companies can now seamlessly connect with target audiences through a robust network of Tanzanian agencies, media channels, and professional vendors," stated Kevin Otiende, Managing Director of Calla PR, during the launch in Nairobi.
The platform is built to simplify connections for businesses looking to expand their reach and maximize growth through effective communications.
This marketplace launch follows a decade of Calla PR's experience in navigating Africa's dynamic markets. Mr. Otiende highlighted the agency’s commitment to leveraging data and analytics for expanded market reach, a vital tool for modern commerce. "Calla Precision breaks down barriers and unlocks new opportunities, empowering businesses to innovate and grow within the African continent and beyond," he added.
Visibility remains a crucial factor for growth, as it attracts key stakeholders like customers, partners, and investors. By uniting various entities and professionals within communication and expanding into critical support services such as legal, financial, and business development Calla Precision aims to provide a well-rounded platform that supports businesses at every level.
The platform is free for both businesses and service providers to join, with a 5% commission on completed transactions. Users will undergo a rigorous vetting process to ensure authenticity and compliance with data protection laws, while agencies can use the platform as a resource hub for completing tasks. This setup not only enhances security but also fosters a trustworthy network where users can engage confidently.
With a vision to bridge local businesses and international clients, Calla Precision aspires to take African businesses global while inviting global enterprises to Africa. "This marketplace is a testament to how technology and innovation can drive success for businesses in today’s digital economy," said Mr Otiende.
The platform launch attracted notable business leaders, agencies, media representatives, and other professionals, marking a significant step forward for Africa’s digital business landscape.
