Coca-Cola celebrates Tanzania’s rich culinary heritage at Bakhresa Kitaa Fest in Dar es Salaam
Coca-Cola Tanzania influencers Ms. Esha Buheti (second left) and George Tarimo, popularly known as George's Kitchen (second right), celebrate with Hajira Larry Mafasi (right) and Mama Sarah (left), the winners of Coca-Cola’s Kitaa Food Fest held yesterday in Manzese/Bakhresa, Dar es Salaam.
What you need to know:
- Coca-Cola Tanzania launched the Kitaa Food Fest in Manzese, Dar es Salaam, celebrating Tanzania’s rich culinary heritage. The event featured cooking demonstrations, food competitions, and live entertainment, showcasing Coca-Cola as the ideal beverage companion.
Dar es Salaam. Coca-Cola Tanzania launched the much-anticipated Kitaa Food Fest on Saturday, bringing residents of Manzese, Dar es Salaam, a vibrant celebration of Tanzania’s diverse and rich culinary heritage. The Bakhresa Kitaa Fest, the first in a series of mini-festivals, gathered food lovers, celebrity chefs, and influential local vendors in an interactive event designed to showcase the power of food in uniting communities.
The event featured exciting cooking demonstrations, where chefs and food enthusiasts unveiled innovative recipes using locally sourced ingredients. Participants from key areas around Dar es Salaam, including Manzese, Mawasiliano Stand, Kimara Mwisho, Malamba Mawili, and Kibamba, competed in a traditional food preparation contest. Local vendors battled it out, presenting a fusion of old and new culinary styles, while winners were awarded for their culinary excellence, reinforcing the cultural pride attached to Tanzanian food.
"We are thrilled to introduce the Coca-Cola Mini-Food Festival to the people of Manzese/Bakhresa," said Kabula Nshimo, Senior Manager of Marketing at Coca-Cola Tanzania. "This unique event reflects our commitment to bringing people together through shared experiences and great-tasting food. It’s a fantastic opportunity for us to connect with our consumers, celebrate culinary creativity, and showcase Coca-Cola as the perfect beverage companion to these wonderful meals."
The Bakhresa Kitaa Fest was not only about food; it also provided live entertainment, featuring music performances that kept the audience energized throughout the event. This mix of food, music, and community engagement created an unforgettable atmosphere, leaving attendees eager for more. As part of Coca-Cola’s ongoing efforts to connect with its consumers, the festival emphasized how food and drink can bring people together in a truly magical way.
Following the success of the Manzese/Bakhresa event, the Kitaa Food Fest will continue its journey across Dar es Salaam, with Kinondoni residents next in line to experience the fun. Local vendors from Mwinjuma CCM, Msasani, Tegeta Nyuki, Boko, and Goba will compete to showcase their culinary skills, with the top performers advancing to the Kawe Kitaa Fest next Saturday. Each stop along the way will highlight the uniqueness of Tanzanian cuisine, all paired with the refreshing taste of Coca-Cola beverages.
The initiative is part of a larger nationwide campaign, with mini-festivals planned for key cities like Mwanza, Arusha/Moshi, Mbeya, Morogoro, and Dodoma, as well as various universities. The goal is to not only celebrate local food culture but also to reinforce Coca-Cola’s role as a beverage that complements any meal, creating memorable shared moments.
Through this campaign, Coca-Cola Tanzania is positioning itself as a vital part of Tanzania’s cultural landscape. By combining the joy of food with entertainment and community spirit, the Kitaa Food Fest showcases Coca-Cola’s ongoing commitment to supporting local businesses and fostering a sense of togetherness. It truly embodies the "Real Magic of Coca-Cola" in bringing people together to share unforgettable meals and experiences.
