Marioo joins National Lottery to inspire dreams and opportunities
Dar es Salaam. Tanzania’s celebrated music sensation, Omary Ally Mwanga, popularly known as Marioo, has been unveiled as the official Brand Ambassador for the National Lottery of Tanzania. This partnership marks a significant milestone in blending entertainment with life-changing opportunities for Tanzanians.
With the National Lottery set for a grand launch, ITHUBA, the appointed operator for an eight-year license period, is ushering in a new era of winning. The initiative aims to turn dreams into reality under the powerful slogan, Amini. Cheza. Ushinde. (Believe. Play. Win.).
Expressing his excitement, Marioo described this collaboration as a movement of hope and possibilities.
“I am beyond thrilled to be part of the National Lottery. This is not just about playing—it’s about believing, daring to dream, and unlocking opportunities. Every Tanzanian now has a chance to win big, and I am honoured to champion this cause,” he said.
Kelvin Koka, Director at ITHUBA, emphasized the significance of Marioo’s involvement, highlighting his cultural influence and deep connection with the people.
“Marioo embodies energy, authenticity, and ambition. His presence bridges entertainment with gaming, ensuring that more Tanzanians engage in a National Lottery that is transparent, innovative, and truly rewarding,” Koka stated.
Beyond winnings, the National Lottery is dedicated to national development, particularly in sports funding.
“Every ticket sold contributes to a greater cause, ensuring that as individuals win, the entire nation benefits,” Koka added.
Marioo’s partnership launches with an electrifying series of national campaigns, mega jackpots, and immersive activations aimed at engaging Tanzanians like never before.
As the countdown to the National Lottery’s launch intensifies, Tanzanians are encouraged to embrace this exciting journey, where entertainment meets opportunity.
