Stanbic Bank’s 'Tap Kibingwa' campaign ends with grand prize handover

Dar es Salaam. Stanbic Bank Tanzania, in partnership with Visa, has wrapped up its highly successful Tap Kibingwa campaign with a grand prize handover ceremony in Dar es Salaam, awarding a brand-new Suzuki Fronx to lucky winner Edwin Shayo.

The handover, which took place at Shayo’s workplace in Mikocheni, was led by a Stanbic Bank convoy and celebrated a major milestone in the bank’s efforts to promote digital banking and financial inclusion across Tanzania.

Running from January to April 2025, the Tap Kibingwa campaign encouraged customers to embrace cashless transactions by using their Visa Debit Cards for daily payments. In addition to driving digital engagement, the initiative awarded 15 customers with TZS 7.5 million in cash prizes through three monthly draws.

According to Stanbic Bank’s head of private banking, Shangwe Kisanji, the campaign was more than just a promotion—it was part of a broader movement toward digital convenience and security.

“Tap Kibingwa was more than a campaign—it was a movement to help Tanzanians embrace the convenience and security of digital payments,” she said during the event. “Today we celebrate not only Edwin’s win but the thousands of customers who chose to go digital, consistently and confidently.”

The campaign recorded remarkable results, with over 80 percent of the bank’s clients actively participating and Visa Debit Card usage increasing by 20 percent during the three-month period.

For Shayo, who emerged as the grand prize winner after consistently using his Visa Debit Card for high-value transactions, the reward was life-changing.

“Winning this car is a blessing, and I thank Stanbic for this incredible initiative,” he said after receiving the keys to his zero-mileage 2024 Suzuki Fronx. “More than anything, I now fully see the value of going cashless. It is faster, safer, and simply more convenient.”

Stanbic Bank emphasized that the Tap Kibingwa campaign supports the Bank of Tanzania’s national agenda to expand access to digital financial services and reduce reliance on cash, a priority as the country continues its march toward a more inclusive, technology-driven economy.

“This campaign directly supports Tanzania’s financial sector goals,” added Ms. Kisanji. “At Stanbic, we are proud to lead this change. We believe in doing more than banking—we believe in impact.”

The campaign also coincides with Stanbic Bank’s 30th anniversary in Tanzania, underscoring the institution’s longstanding commitment to supporting national growth and development. Under the theme "Tanzania is our home, and we drive her growth," the bank continues to invest in services that enhance customer experience, broaden financial access, and promote economic transformation.

Looking ahead, Stanbic says it will continue to champion innovation in banking, ensuring that digital services remain at the heart of its engagement with clients.

"Digital is not the future—it is the now," the bank declared at the close of the campaign.