ZARA Tanzania Adventures applauded for tax compliance and contributions to tourism

Moshi. The Tanzania Revenue Authority (TRA) Commissioner General, Mr Yusuph Mwenda, has lauded ZARA Tanzania Adventures for its exemplary commitment to tax compliance and its vital role in the tourism sector. The commendation came during a visit to the company’s headquarters in Moshi, Kilimanjaro, on 15 December 2024, where Mr Mwenda highlighted ZARA’s positive impact on the national economy.

During his visit, Mr Mwenda praised the leadership of Ms Zainab Ansell, the founder and CEO of ZARA Tanzania Adventures, for setting a benchmark in tax compliance within the industry.

“ZARA Tanzania Adventures has consistently demonstrated that businesses can prosper while fulfilling their tax obligations,” he stated. “Last year, Ms Ansell was honoured as the Best Female Taxpayer, and we anticipate the company achieving similar accolades this year due to its steadfast contributions to the economy.”

Addressing challenges in the tourism industry

Mr Mwenda also addressed various challenges facing the tourism industry, assuring stakeholders of TRA’s commitment to resolving them. One notable initiative includes easing regulations surrounding drone usage in Mount Kilimanjaro National Park, which is expected to improve tourism services and attract more visitors.

“These initiatives are part of our comprehensive efforts to create a business-friendly environment and stimulate tourism growth,” Mr Mwenda said. “By overcoming such challenges, we aim to empower companies like ZARA Tanzania Adventures to contribute more sustainably to government revenues through tourism.”

For over 40 years, ZARA Tanzania Adventures has been a cornerstone of Tanzania’s tourism industry. Beyond creating employment opportunities and contributing substantial tax revenues, the company has consistently showcased the nation’s natural wonders to the world, solidifying its status as a pivotal player in the country’s economic development.