Knowing your customer: The heartbeat of EdTech success

Knowing your customer through data is about more than numbers, it’s about telling a story. PHOTO | iStock

What you need to know:

  • This enriching experience brought together a group of visionary EdTech founders dedicated to creating meaningful solutions for learners and educators. My role was to explore strategies for customer acquisition and retention, and the conversations underscored a central truth: knowing your customer is not just important it is indispensable.