EPL trophy tour puts Tanzania’s football passion in the spotlight

Tuesday, October 27, 2026 - 5 min read

Serengeti Breweries Limited (SBL) Managing Director, Dr Obinna Anyalebechi (second left), poses for a photo with Tanzania National Sports Council (BMT) Senior Officer Charles Maguzu (second right), Tanzania Football Federation (TFF) Director of National Teams Almasi Kasongo (right), and SBL Corporate Relations Director Juanita Mramba (left), alongside the English Premier League trophy. PHOTO | COURTESY

By Majuto Omary

Sports Reporter

Mwananchi Communications Ltd

For supporters, the visit offered a rare opportunity to connect with a competition that has built a substantial following in Tanzania, where allegiance to clubs such as Arsenal, Manchester United, Liverpool and Chelsea forms part of everyday sporting conversation.The programme also included stakeholder engagement at the British High Commission in Tanzania before celebrations moved to The Superdome that evening. Invited guests, stakeholders and Premier League supporters’ clubs attended a VIP Trophy experience, alongside activities celebrating the fans whose loyalty helps sustain the competition’s global appeal. Serengeti Breweries Limited (SBL), which brought the Trophy to Tanzania through Guinness, said the visit reflected football’s ability to unite people and create memorable experiences.

EPL trophy tour puts Tanzania’s football passion in the spotlight

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