The initiative is also expected to accelerate the adoption of cashless payments and digital financial services across the country
Dar es Salaam. Mobile financial services provider has partnered with Hisense to launch a nationwide Fifa World Cup 2026™ campaign that will reward customers with cash prizes, home appliances, and all-expenses-paid trips to Mexico, including a grand prize of Sh50 million.
Dubbed “Jimixx FIFA World Cup 2026 na Hisense” under the slogan “Kila Muamala ni Bao la Ushindi,” the campaign will run from May to July 2026 and aims to turn everyday digital transactions into winning opportunities while celebrating Tanzanians’ deep passion for football.
The initiative is also expected to accelerate the adoption of cashless payments and digital financial services across the country.
Through the campaign, customers stand a chance to win daily cash prizes worth Sh1 million, premium Hisense home appliances including 55-inch Smart TVs, PartyBox speakers, and double-door refrigerators, as well as trips to Mexico for five lucky winners to experience the FIFA World Cup 2026™ live.
One lucky customer will walk away with the campaign’s ultimate Sh50 million jackpot.
Customers using Mixx services such as Lipa Kwa Simu, Mixx transfers, bill payments including LUKU and subscription payments, betting payments, DSE investments, and transactions conducted through the Mixx Super App will automatically qualify for campaign draws.
Speaking during the launch, Mixx Chief Executive Officer Angelica Pesha said the campaign reflects the company’s commitment to advancing digital financial inclusion in Tanzania while rewarding customers through football-inspired experiences.
“For millions of Tanzanians, football is more than just a game; it is a passion that unites communities across the country.
Through this campaign, we want our customers to enjoy that passion while benefiting from the convenience, speed, and security of digital financial services. We are excited to reward our customers with memorable and life-changing experiences through Mixx,” she said.
She added that the campaign is expected to engage millions of Tanzanians nationwide while encouraging greater adoption of safe and convenient digital payment solutions.
Throughout the campaign period, Mixx and Hisense will roll out nationwide awareness drives, weekly prize handovers, influencer engagements, and regional activations in Dar es Salaam, Zanzibar, Tanga, Dodoma, Arusha, and Mwanza.
Speaking on behalf of Hisense, Tahera Karim, Chief Operations Officer at the exclusive distributor of Hisense products in Tanzania, said the partnership is designed to bring the excitement of the world’s biggest football tournament closer to Tanzanians.
“The FIFA World Cup is one of the most celebrated sporting events globally, and we are proud to partner with Mixx to give Tanzanians an opportunity to be part of the excitement. Through this campaign, customers will not only win exciting prizes but also enjoy football through Hisense’s world-class TVs, entertainment systems, and smart technology solutions that deliver an immersive stadium-like viewing experience,” she said.
Beyond rewarding customers, the campaign is also expected to support Tanzania’s growing digital economy by encouraging individuals and small businesses to adopt digital payment solutions such as Lipa Kwa Simu for everyday transactions.
The initiative further reinforces Mixx’s commitment to driving financial inclusion and delivering innovative customer experiences inspired by the world’s biggest sporting moments.
