Ambassador de Boer: Tanzania and Netherlands relations have blossomed in making agriculture “attractive”

The President of the United Republic of Tanzania, Dr Samia Suluhu Hassan, Her Majesty Queen Maxima of the Netherlands (sixth left) and the Ambassador of the Netherlands to Tanzania, H.E. Wiebe de Boer (fifth left) in a group photo at the State House, Dar es Salaam.
What you need to know:
- As he reflects on his time in Tanzania, it’s clear that his legacy is one of quiet, steady transformation together with Tanzanian government, companies and institutions small seeds that will continue to grow.
After four years of service in Tanzania, Dutch Ambassador Wiebe de Boer is packing his bags, but not without leaving behind a trail of meaningful partnerships, economic progress, and fond memories.
“We have had a great time here the past four years, Tanzania has fascinated me from the first moment we touched down. The kindness and warmth of the people, the natural beauty of the country made us feel immediately at home. It has etched a lasting memory in my mind and that of my wife Margreet,” Ambassador addressed with delight.
From his first day, Ambassador De Boer made it clear that diplomacy was not just about meetings and protocol—it was about building bridges. And over the past four years, those bridges have expanded into wide-open roads for cooperation, trade and investment between Tanzania and the Netherlands.
“We have concentrated on making agriculture attractive. By that I mean showing especially young people that there are great opportunities to make a good and modern living in agriculture. We really believe in bringing all stakeholders in the sectors together like for instance in the Platform for Quality Horticulture Seeds.”
“The Ministry of Agriculture and its specialised agencies like TOSCI work together with TAHA and TASTA and the companies involved. We have interesting results now also bringing together international and national seed breeders. That will result in more availability of the right seeds,” His Excellency stated further.
Another nice example is in the cashews processing. The strategy of the ministry of agriculture is to have all Tanzanian grown cashews also being processed in Tanzania.
That fitted nicely with the interest of three Dutch Cashew selling companies to guarantee more quality and better working conditions through 100% traceability in the production of their cashews. Those three companies have set up processing facilities in Tanzania now offering hundreds of new jobs.
It didn’t stop there. The Embassy also worked closely with the Tanzania Official Seed Certification Institute (TOSCI) to improve seed potato varieties and with highly specialised companies, the local multiplication of seed potatoes, creating new export possibilities and driving up local consumption. Netherlands private investors also started a potato chip factory that already has made imports of potato chips unnecessary.
Poultry was another unexpected area of passion. The Tanzanian Ministry of Livestock organised a mission to the Netherlands jumpstarting investment in technology and fruitful cooperation between Tanzanian and Dutch companies and a good cooperation between the sanitary authorities. His Excellency de Boer connotes that: “We are training on how to prevent outbreaks and improve food safety.”
Next to business also politics is of interest. The Netherlands has always expressed that they will partner in the path to a thriving multi-party democracy. Their cooperation with the Tanzanian Centre for Democracy (TCD) where the five biggest political parties work together, is dear to his heart.

The Ambassador of the Netherlands to Tanzania, H.E. Wiebe de Boer.
The Embassy supported a very nice project of TCD of bringing together the youth wings of the five parties in a course on how to use social media to really connect with your voters. They really believe in political dialogue.
Financial inclusion was another priority. He recalls the visit of the Dutch Queen Maxima in 2022 in her quality of Special Envoy on financial inclusion of the Secretary General of the United Nations, where H.M championed access to credit for underserved communities. Her message still echoes helping people in remote areas grow their businesses by giving them the financial tools they need.
The Dutch Embassy also partnered with the Tanzania Revenue Authority. They organised tax workshops where companies could meet the TRA to grow mutual understanding and confidence. It works very well. Also the mutual training on international tax practices provided by the Amsterdam based International Bureau of Fiscal Documentation went perfect.
His Excellency suggests that if you overtax a sector, you won’t see growth. As the Embassy, they are ready to work together on broadening the tax base and working on the notion that everybody should pay taxes in order to build the good roads, hospitals and schools that everybody wants.
“What I would really like to see is a startup-friendly policy framework, there has been a lot of talk about it but it is not there yet. Imagine a clear and smart system that enables young and older people to register their businesses, operate legally, and pay taxes. That would really boost employment.”
Tourism has recovered very well after Covid. “The daily KLM flight to Amsterdam is an important source for tourism and business. There are many Dutch companies now also investing in sustainable tourism that is the future I think,” he remarked.
On the logistics front, the Embassy works now with TradeMark Africa to facilitate exports from Tanzania’s Southern Highlands through the port of Dar es Salaam instead of the far longer stretch to Mombasa.
They see a great future in agro and agro-logistics. Agricultural exports to the Netherlands have grown by 60% for the last three years. And this is only the beginning. We would be happy to run a current account deficit in the future with Tanzania.
As he reflects on his time in Tanzania, it’s clear that his legacy is one of quiet, steady transformation together with Tanzanian government, companies and institutions small seeds that will continue to grow. From sailing Zanzibar’s pristine shores to wildlife adventures in Selous and Mikumi, his personal journey has been as rich as his professional one.
“What people want is dynamism,” he says, offering a word of advice on the future. For Ambassador Wiebe de Boer, this is not a goodbye, but a heartfelt kwaheri—a parting filled with hope, friendship, and the promise of continued cooperation.