Consumer Choice Awards Africa teams up with Skyward Express for growth
What you need to know:
- The partnership was formalised in Nairobi on January 13, 2025, in a signing ceremony that symbolised the strengthening of ties between Kenya and Tanzania.
Dar es Salaam. The Consumer Choice Awards Africa (CCAA), a prestigious platform designed to foster business connections across the continent, has secured a landmark partnership with Skyward Express, one of East and Central Africa's fastest-growing airlines.
The partnership was formalised in Nairobi on January 13, 2025, in a signing ceremony that symbolised the strengthening of ties between Kenya and Tanzania.
This development underscores the growing significance of the CCAA in facilitating collaboration among African businesses.
The CCAA founder and CEO, Dr Diana Laizer, expressed her enthusiasm about the partnership, noting its importance in enhancing the platform’s visibility and impact.
"This agreement underscores the shared vision of connecting businesses and entrepreneurs within Africa," she said.
"It is a testament to the trust and confidence that companies and stakeholders place in our initiative,” she added.
Skyward Express, renowned for its rapid expansion in regional aviation, brings considerable strategic value to the collaboration.
The airline's involvement is expected to elevate the profile of the Consumer Choice Awards, reinforcing its role as a key connector for businesses looking to thrive in the African marketplace.
The CCAA, which began as a regional event, has seen tremendous growth in recent years. In 2024, the awards expanded their footprint to Kenya, Malawi, and South Africa.
With plans to reach even more countries in 2025, the awards continue to promote business excellence, innovation, and cross-border cooperation.
The highly anticipated Consumer Choice Awards 2025 are set to take place in March, with sponsorship already in place to ensure the event’s success.
Organisers are hopeful that this year’s edition will continue the momentum established by previous awards, providing businesses with an invaluable platform to showcase their achievements and expand their networks.
By bringing together entrepreneurs, companies, and stakeholders from across Africa, the CCAA aims to inspire collaboration and contribute to the continent’s economic integration.
The partnership with Skyward Express is yet another milestone in the awards' mission of driving innovation and supporting business growth across Africa.
The Consumer Choice Awards Africa has firmly established itself as an essential player in the continent’s business landscape, and with continued strategic partnerships like this, it looks set to further cement its place as a catalyst for change and growth in Africa’s business community.
