RISING WOMAN 2025: Imani Luvanga: Digital rights advocate empowering women in media
Programmes Manager at Crown TV, Imani Luvanga.
What you need to know:
- Through her impactful work spanning both traditional media and digital rights advocacy, Imani has carved a space for herself as a leader, mentor, and champion of inclusivity.
Dar es Salaam. Imani Luvanga’s journey in the media industry is a testament to resilience, innovation, and an unwavering commitment to amplifying marginalised voices.
She became the youngest Station Manager at 25. And now she is the Programmes Manager at Crown TV.
Her career trajectory is serves as an inspiration, particularly for young women striving to break barriers in traditionally male-dominated industries.
Through her impactful work spanning both traditional media and digital rights advocacy, Imani has carved a space for herself as a leader, mentor, and champion of inclusivity.
Her entry into the media industry was fuelled by a deep passion for storytelling and a firm belief in the transformative power of journalism.
“From the beginning, I was determined to use journalism as a tool to amplify voices, particularly those of marginalised communities,” she shares.
However, her path was not without challenges. One of the most significant hurdles Imani faced early in her career was scepticism and resistance due to her youth and gender.
Being appointed the youngest Station Manager at Kings FM, a prominent media house in Tanzania’s Southern Highlands, was no small feat, but it came with considerable pushback.“Leading a media house at such a young age, especially as a woman, was met with resistance,” she explains.
“Some colleagues questioned my capabilities, and I had to work twice as hard to prove myself. In fact, five staff members resigned simply because they believed that a young woman fresh out of university couldn’t lead them.”
Despite these obstacles, Imani remained focused on her mission. She dedicated herself to team-building, digital transformation, and content innovation, ultimately reshaping Kings FM into a leading broadcaster.
“My ability to drive change, foster collaboration, and implement new ideas ultimately earned me respect and recognition,” she recalls.
Now at Crown TV, Imani continues to challenge the status quo. She is at the forefront of championing media innovation, advocating for digital rights, and mentoring young professionals.
Supported by Bill and Melinda Gates Foundation
