Empowering African music: Trace Awards 2025 lights up Zanzibar
What you need to know:
- With a focus on using its advanced network to help artists achieve their dreams, the company has been at the forefront of connecting African creativity to global audiences.
Zanzibar. Airtel Africa reaffirmed its dedication to promoting African music and talent at the Trace Awards 2025, held from February 24 to 26 at The Mora in Zanzibar.
With a focus on using its advanced network to help artists achieve their dreams, the company has been at the forefront of connecting African creativity to global audiences.
The event was officially opened by the President of Zanzibar, Dr Hussein Ali Mwinyi, who emphasized the government's ongoing support for the music industry.
Dr. Mwinyi highlighted the pivotal role of entertainment in driving social and economic development.
" We believe in the power of the entertainment sector to drive change because music is a great tool that inspires empowerment, promotes tourism, encourages economic growth, and social development. I would like to take this opportunity to congratulate and thank all stakeholders who worked tirelessly to ensure the success of this event," said Mwinyi.
Airtel Africa’s involvement in the Trace Awards further underscores its commitment to elevating African music. Timea Chogo, the Marketing Director at Airtel Tanzania, spoke passionately about the event’s significance for new talent.
"The Trace Awards provide an invaluable platform for artists to connect with fans and industry professionals worldwide. Hosting this event in Zanzibar has not only showcased the exceptional talent of Tanzanian artists but also created economic opportunities for them," she said. "By aligning connectivity with creativity, Airtel Africa is empowering artists to reach new heights."
The event saw Tanzanian music star and Airtel Tanzania's brand ambassador, Nassib Abdul alias known as Diamond Platnumz share his excitement about Airtel's role.
"Airtel’s presence at the Trace Awards has been crucial in ensuring that attendees stay connected. Whether it's through data services, sharing content, or keeping in touch with loved ones, Airtel is enhancing the experience for everyone involved," said Platnumz.
The Trace Awards 2025 in Zanzibar sparked vital discussions on the growth of African music and how it can make a lasting impact on the global stage.
