Infobip crowned global leader in RCS Messaging

Nairobi. Global cloud communications company Infobip has emerged as the top leader in the RCS (Rich Communication Services) Business Messaging industry, according to Juniper Research’s latest report. The analyst firm recognized Infobip as the top "Established Leader" on the 2024 RCS Business Messaging Competitor Leaderboard, acknowledging its strong market positioning, superior product offerings, and extensive capabilities. This recognition reflects Infobip’s impact on the global messaging sector and its commitment to advancing next-generation business messaging solutions.

In its comprehensive analysis, Juniper Research evaluated 17 vendors on various criteria, including geographic reach, depth of partnerships, innovative RCS value-added services, and notable RCS deployments. Infobip’s ability to deliver on these fronts, particularly with large-scale RCS projects in high-growth regions, secured its top position. The report highlights Infobip’s substantial influence in promoting RCS adoption across regions where demand is expected to surge, reinforcing its role as a crucial driver of innovation in business messaging.

Infobip has also marked a milestone by becoming the first communications platform in the Americas to establish an active RCS platform connected directly with major telecom providers, including Verizon. The company plans to expand these connections further by partnering with additional carriers. This advancement is seen as pivotal for enabling richer, more interactive messaging experiences for consumers while supporting brands in reaching a broader audience across mobile networks.

Silvio Kutić, CEO of Infobip, expressed his enthusiasm for the recognition, saying, “RCS is the next SMS and provides a rich experience natively available on consumers’ phones. With Apple now supporting RCS, it has universal availability. As a result, RCS Business Messaging users and traffic will grow over the next five years. As pioneers in global omnichannel communications, we lead the market with innovative solutions, as our ranking in Juniper’s RCS Business Messaging Leaderboard demonstrates.” The addition of Apple to the RCS ecosystem is expected to increase adoption, providing brands and consumers alike with enhanced, interactive communication capabilities.

Juniper Research specifically highlighted Infobip’s value-added services that enrich its RCS offerings. These services include conversational AI, People Customer Data Platform (People CDP), and CPaaS X, a robust communications platform-as-a-service solution. The research emphasizes Infobip’s RCS MaaP (Messaging-as-a-Platform) layer, which empowers telecom operators to scale RCS business messaging effectively. With widespread connections to mobile operators worldwide, Infobip is positioned to facilitate the growth of RCS messaging for businesses at a global scale.

To support its clients in delivering rich and personalized customer experiences, Infobip introduced its RCS Business Messaging Solution with integrated AI capabilities, such as Google Vertex AI. This AI-driven approach allows companies to deploy conversational AI and chatbots, further enhancing the interactivity and efficiency of RCS communications. By leveraging these advancements, brands can create meaningful engagements with customers, fostering loyalty and improving satisfaction through seamless, real-time conversations.