Social media influencers are influencing Gen Z investment decisions in Tanzania, study warns
University of Dodoma students taking their examination with focus and determination. For a generation that largely consumes information throughsamrtphones, financial influencers are increasingly replacing traditional sources of investment advice, including bank advisers, stockbrokers and business publications. PHOTO | COURTESY
Dar es Salaam. A new study has raised concerns over the growing influence of social media personalities on investment decisions among Generation Z, warning that while digital platforms have widened access to financial knowledge, they may also expose young investors to risky and unqualified advice.
The study, conducted by researchers Hamza Hussein Malombe and Furaha Kowero of the University of Dodoma (UDOM), highlights how financial influencers, commonly known as “finfluencers”, are increasingly shaping how young people approach investing in Tanzania and other emerging markets.
