Arusha. The Tanzania Horticultural Association (Taha) is making calculated moves to tap into Italy’s lucrative €19 billion (approximately $19.3 billion) market for high-value crops, marking a bold step in its mission to elevate Tanzania’s footprint in global horticultural trade.
In a strategic partnership with the Italian Trade Agency (ITA), Taha is sending a high-profile delegation of Tanzanian horticultural exporters to Italy to explore trade and investment opportunities. The visit, which includes participation in the prestigious Macfrut exhibition from May 4 to 9, is poised to unlock vital market linkages.
