Tanzania launches horticulture exports accelerator programme aiming for $2 billion by 2030

Arusha. Tanzania has launched the Horticulture Exports Accelerator Programme (HEAP) with the ambitious goal of boosting the nation's horticultural exports to $2 billion by 2030.

Recent data from the Bank of Tanzania indicates that horticultural exports have surged nearly twofold, rising to $437 million from $296.5 million last July, primarily due to a significant increase in vegetable shipments.

The programme, branded with the catchphrase "race to a $2 billion," was officially unveiled over the weekend in Arusha.

It was attended by Her Royal Highness Sophie, Duchess of Edinburgh, underscoring its global significance.

Developed by the Tanzania Horticultural Association (Taha) in collaboration with the Tanzanian High Commission in the UK, HEAP aims to empower local producers by equipping them with the tools and knowledge necessary to meet international market standards.

“HEAP will enable local export companies to become competitive and fully utilise free trade agreements,” stated Taha CEO, Ms Jacqueline Mkindi, during the launch at Arusha Coffee Lodge.

The initiative focusses on enhancing the horticulture value chain through capacity building, robust trade linkages, and strict adherence to international quality standards.

This holistic approach is designed to bolster domestic sales while ensuring Tanzanian products can compete on the global stage.

The UK Ambassador to Tanzania, Ms Marianne Young, praised the collaboration between Taha and the Tanzanian High Commission, emphasising the UK’s commitment to supporting Tanzania's horticulture sub-sector.

She noted ongoing efforts to improve agricultural infrastructure and reduce trade barriers, including a £35 million productivity initiative aimed at catalysing £100 million in climate-smart investments.

Co-financed by the UK's Foreign, Commonwealth and Development Office and TradeMark Africa, HEAP specifically assists Tanzanian companies in overcoming challenges related to accessing the UK market, particularly in enhancing export capabilities and compliance with international standards.

As part of its implementation, 15 local horticultural export companies will travel to the UK to participate in a Fresh Produce Consortium event, providing a platform to showcase Tanzanian produce and connect with potential buyers.

"This programme will facilitate the introduction of exceptional Tanzanian products to UK supermarket shelves, boosting local employment and incomes," Ambassador Young remarked.

She added that Tanzania is strategically positioned to become a breadbasket in the region with the UK committed to fostering greater processing and export opportunities.

The Tanzanian envoy to the UK, Mr Mbelwa Kairuki, emphasised the programme's potential to drive economic growth and international collaboration, paving the way for sustainable horticultural trade.

Permanent Secretary in the Ministry of Agriculture, Mr Gerald Mweli, described HEAP as a transformative initiative reflecting the positive impact of global cooperation.

He expressed optimism about the programme’s economic ripple effects, particularly in job creation and economic stability.

The managing director of the Tanzania Agricultural Development Bank, Mr Frank Nyabundege, highlighted the program's benefits for youth and women, underscoring its potential for broad socioeconomic impact.

As HEAP unfolds, it represents a significant opportunity for Tanzania to strengthen its position in the global horticulture market, fostering sustainable economic growth and international partnerships.

The multi-million-dollar industry directly employs 6.5 million Tanzanians, predominantly youth and women, according to official data.