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Startimes brings Premier League, Carabao Cup, La Liga to Tanzanian homes in new campaign

The Marketing Director for Startimes, Mr David Malisa speaks in Dar es Salaam on Wednesday. PHOTO|THE CITIZEN CORRESPONDENT


What you need to know:

  • The “All In” campaign aims to elevate the quality of sports broadcasting and ensure fans receive top-notch entertainment and insightful analysis throughout the football season.

Dar es Salaam. Startimes is set to bring football fans closer to their favorite international competitions, including the Premier League, Carabao Cup, La Liga, and more, through their new "All In" campaign. The initiative promises to deliver high-quality football coverage on television at the same package price.

The Marketing Director for Startimes, Mr David Malisa, unveiled the campaign on Wednesday, July 31, emphasizing the company’s commitment to enhancing product quality without raising prices. “This season, viewers will enjoy comprehensive coverage of major championships, including La Liga, EFL Carabao Cup, Roshn Saudi Pro League, and Copa del Rey—all on TV3,” Malisa announced.

He also highlighted Startimes' longstanding partnership with Bundesliga, stating that the company will continue to offer coverage of the league in Kiswahili for the upcoming season. “For the past eight years, we have brought the Bundesliga to our customers, and we will maintain this with additional matches broadcast in Kiswahili,” he added.

Tanzanians are encouraged to purchase Startimes devices to enjoy a diverse range of soccer matches, lifestyle content, and entertainment in Kiswahili. Emmanuel Sikawa, Program and Content Manager from TV3, assured that the championship games will be aired in high definition (HD) on TV3.

“We are committed to providing the best viewing experience with clear, high-quality broadcasts. Our coverage will also feature expert analysis of football leagues, both locally and internationally,” Sikawa stated.

The “All In” campaign aims to elevate the quality of sports broadcasting and ensure fans receive top-notch entertainment and insightful analysis throughout the football season.