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Diamond Platnumz: A decade and a half of dominating East African music charts

What you need to know:

  • In the span of 14 years, Naseeb Abdul, better known as Diamond Platnumz, has ascended to an unprecedented level of stardom in East Africa

By Dr Levy

Dar es Salaam.Nenda Kamwambie (Go and Tell Him) and Nitarejea (I Will Return) are some of Diamond Platnumz's most iconic hits over the past 14 years.

Mbwana Samatta ventured into international football at a time when Diamond Platnumz, affectionately known as Mondi by his fans, had already cemented his status as a superstar.

There are clear signs that Samatta, also known as Champion Boy, will return home to Bongo, yet Mondi’s musical stardom shows no signs of waning.

In the span of 14 years, Naseeb Abdul, better known as Diamond Platnumz, has ascended to an unprecedented level of stardom in East Africa.

He is a force that does not filter or fade, captivating both the eyes and ears of his audience.

His journey from the hardscrabble neighbourhoods of Dar es Salaam to the pinnacle of the music industry is a testament to raw talent, unwavering determination, and a keen understanding of his audience.

His music, a vibrant blend of Bongo Flava and international influences, resonated deeply with the youth of Tanzania and beyond.

Rick Ross and Diamond Planumz during the video shooting of their previous colabo song titled 'WakaWaka'

Songs like Nenda Kamwambie and Nataka Kulewa became anthems, capturing the essence of youthful exuberance and aspiration.

A pivotal moment in Diamond's career came with his collaboration with Nigerian superstar Davido on the remix of ‘Number One.’

This partnership catapulted him onto the African music scene, showcasing his global potential.

His subsequent successes, including chart-topping hits and sold-out concerts, solidified his position as a dominant force in the industry.

Diamond's impact extends beyond music.

He has become a cultural icon, influencing fashion, lifestyle, and even politics.

His journey serves as an inspiration to countless young people who dream of overcoming adversity to achieve greatness.

Many initially doubted the long-term prospects of the young man from the poor Dar es Salaam suburb of Tandale.

They thought he would be a fleeting presence in the music scene, coming and going like a breeze.

Yet, as time passes, people are left to wonder when his star will dim.

One thing is clear. Diamond Platnumz has always followed his heart.

It is evident that his unwavering belief in his dreams has kept him resilient, even in the face of numerous challenges and intrigues.

In fact, the titles of his biggest hits narrate a journey that defines his path to stardom, vividly illustrating his resilience and pure musical talent.

Lala Salama (rest in peace).

While some might choose to rest, Mondi has remained relentless in his pursuit of greatness, determined to see his name surpass all others.

His presence is felt across newspapers, TV, and radio stations, a testament to his tireless work ethic.

Nataka Kulewa (I want to be intoxicated).

There comes a time when everything you touch turns to gold, and for Mondi, that time is now.

Even his relationships captivate many, adding to his allure.

With everything going his way, it’s easy to feel intoxicated by success.

Number One.

If you envision greatness, you become great.

Believing you are number one drives you to ensure everything you do reflects that belief, ultimately making you number one.

This mindset has propelled Mondi to the top.

Ukimuona (seeing him).

Encountering Davido marked a turning point for Diamond.

It was a transformative moment, leading to appearances on major stages across Africa.

Davido’s soft punch line in the Number 1 remix, “I’m going to make you famous,” concurred with this change.

Diamond’s story serves as an inspiration for young people to pursue their dreams fervently.

His journey underscores the importance of fighting for your dreams and believing in their potential.

Everything is possible if you remain committed to your vision.

Diamond Platinumz’s meteoric rise has not been without its challenges.

The relentless pressure of fame, coupled with the constant scrutiny of the public eye, has tested his resilience.

Yet, Diamond has consistently demonstrated his ability to adapt and evolve, ensuring his longevity in an industry known for its rapid turnover.

As Diamond Platnumz enters the next phase of his career, the question on everyone's mind is: How long can he maintain his dominance?

Only time will tell, but one thing is certain: his legacy as a pioneer of East African music is already secure.