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Luxury meets entertainment: How one Tanzanian woman is catering to the stars

The founder of Luxe By Elle, Ms Juldaelly Elly Julius Makundi

What you need to know:

  • As the founder of Luxe By Elle, Juldaelly Elly Julius Makundi has carved a niche in Tanzania’s high-end hospitality industry, offering bespoke concierge services that cater to elite travelers, celebrities, and corporate giants.

In a world where luxury travel is often synonymous with Europe and the Middle East, one Tanzanian is proving that Africa belongs in the conversation.

With new projects on the horizon, including exclusive partnerships with top-tier hotels and premium travel experiences, Luxe By Elle is poised to become one of the most sought-after luxury concierge brands in the world.

"This is just the beginning," Juldaelly affirms. "Luxury is evolving, and Africa is part of that evolution. I want Luxe By Elle to be the bridge that connects Africa’s beauty with the world’s finest experiences."

With her relentless ambition, groundbreaking collaborations, and commitment to excellence, Juldaelly Elly Julius Makundi is not just shaping the future of luxury travel—she is defining it.