Tanzanians on mission to transform real estate

What you need to know:
- The company’s model aligns with recent government reforms. In May 2025, the Lands ministry announced the establishment of a new Land Commission intended to unify and streamline land management nationwide.
Dar es Salaam. As Tanzania’s land and real estate sector evolves, a new generation of young entrepreneurs is emerging with regional ambitions and structured approaches to development.
Among them is Ms Gladness Kaaya (pictured), co-director of MG PRIME Limited, a real estate firm aimed at expanding into East and Central Africa.
“I wasn’t just interested in selling land; I wanted to transform how people experience the process, from title acquisition to long-term support,” she told The Citizen.
MG PRIME is currently active in Buyuni (Mahenge), Kibaha, and Fukayosi in Bagamoyo—peri-urban areas that attract middle-income and diaspora investors. The Mahenge project is set to launch in August 2025.
With future plans focused on hubs such as Dodoma, Mwanza, Arusha, and Mbeya, the firm is aligning with national infrastructure priorities. To address sector risks, particularly land title fraud, MG PRIME has implemented a due diligence model that includes land verification, local clearance, and legal vetting. “It’s about protecting the client before the sale even happens. That’s where trust is built,” Ms Kaaya said.
The company’s model aligns with recent government reforms. In May 2025, the Lands ministry announced the establishment of a new Land Commission intended to unify and streamline land management nationwide.
Looking beyond Tanzania, MG PRIME is also considering markets in Uganda, Burundi, and eastern DRC—regions experiencing increasing demand for titled land but with limited private-sector services. Local partnerships and Swahili-language integration are central to its cross-border strategy.
“We want MG PRIME to be the brand that people trust in their land journey,” Ms Kaaya concluded.